Leverage The Power of Offline And Online Customer Engagement

In this course, learn how traditionally offline businesses can provide seamless omnichannel experiences to customers.

Instructor:Namrata Balwani, Former Head of Digital Marketing, Landmark Group ME.
Class Length:6 modules, 20 chapters (1h 23m)
Category:Data Analysis






Course Description

In a digital world, business that have an offline and online presence have an existential problem. They need to make sure their customers have a seamless experience across physical and digital touchpoints or run the risk of losing them to brands that do.

For traditionally offline industries like retail and hospitality, this is even more challenging. When you call it digital transformation, it can feel like a daunting undertaking.

In this course, Namrata Balwani breaks down the process – right from creating a Single Customer View and identifying the required tech stack to measuring success in the new context.

What you'll learn

What are the key challenges facing marketers

What is the framework to build an SCV

What is a Single Customer View (SCV) and why you need it

What are the metrics that matter for long-term success

How to achieve practical offline-to-online use cases through an SCV

How to begin with “no-code”/“low-code”

How to find the right technology partners as you evolve

How to build a seamless omnichannel experience and implement loyalty programs

About #GROWTH Academy

#GROWTH Academy is a hub of free online courses designed to help digital marketers and growth enthusiasts learn the skills needed to drive growth for their businesses using MoEngage’s customer engagement platform. The courses cover a wide range of topics such as customer engagement, retention marketing, and mobile app growth.

Learn from experts across various industries through practical lessons, plenty of real-life examples and tons of resources and you will start to see results from day one.

#GROWTH Academy will allow you to step up your professional game and be prepared to score better projects.

Flexible Learning:

#GROWTH Courses are designed for beginners and professionals, allowing learners to study at their own pace.

Tool Agnostic:

No additional tools will be required for completing the course.

Interactive Learning:

Assignments and assessment tools are built into all #GROWTH courses.


Each participant will be awarded a completion certificate at the end of the course.







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