Enrich Your Growth Strategy

In today's digital landscape, personalized experiences have become increasingly important for effective customer engagement. Data analytics and insights provide valuable information for understanding customer behavior and optimizing marketing strategies. Multi-channel marketing has proven to be effective in reaching customers through various touchpoints. So how do brands navigate personalization and privacy within the severely regulated financial services space? Watch this video to hear experts from the financial industry talk about continuous innovation in the digital landscape, customer retention and the important role played by marketing automation in enhancing customer engagement.

This session illustrates the power of integrating storytelling, data, and insights to create captivating and immersive experiences for brands looking to enhance their customer engagement strategies. The panelists discussed how enabling brands to connect emotionally with their audiences and convey messages or experiences that resonate, will help organizations gain a deeper understanding of customer preferences and behaviors, and further consumer engagement. The speakers also discussed how to use data and insights to drive personalized campaigns and build a single view for all customers, and how this ties into their storyteller strategies.

Connected experiences are no longer a ‘good-to-have’ when it comes to retail; they can make or break a brand’s experience. The modern consumer expects a consistent experience across offline and online channels. So how do brands navigate this journey from Offline-to-Online (O2O) successfully? Catch industry experts as they discuss this O2O journey and much more in this video from our #GROWTH Mixer Mumbai 2023.

In the era of digital transformation and heightened customer expectations, brands are constantly seeking innovative ways to enhance customer engagement and deliver exceptional experiences. To do this, teams must focus on optimizing their hyper-personalization and automation strategies to not only attract, but retain customers in today's highly competitive market. During the session, panelists discussed how hyper-personalization and automation look within each of their organizations, how they measure success, and how they each look to incorporate “the human factor” to drive these initiatives to scale.

Tune in to hear Eve Fish, the AVP of Marketing at Publishers Clearing House discuss how this direct mail organization has become a digital powerhouse over the last 60 years, at our #GROWTH Summit in NYC. Learn more about those big checks, all their winning moments, and the impressive engagement numbers behind some of the most loyal PCH users, as Eve walks through the digital evolution of the brand and what exciting things they have in store!

This session explored the pivotal elements in the modern Martech stack. the impact this has on a brand's customer engagement strategy, and how AI will define success in future marketing endeavors. The panelists provided valuable insights on selecting appropriate Martech tools, facilitating seamless integration, and fostering adaptability to upcoming trends with their organizations. They also dived into the role AI will play in re-shaping the landscape within their specific industry and how they are preparing their teams to adapt to evolution of this technology.

For our first #GROWTH Summit in NYC, we had Tom Fishburne aka Marketoonist as a keynote speaker, who parodied the state of customer experience and explored the change in mindset required to transform it, through his cartoons. Watch the session on-demand to know more.

Are personalization efforts getting too intrusive? With cookies on the way out, how can marketers maintain personalized experiences in a privacy-focused era while respecting consumer preferences and leveraging zero and first-party data? Explore the dynamic debate between Personalization and Privacy with industry experts Sarah Miles (Senior Privacy Officer, Australian Broadcasting Community), Guillaume Papillon (Head of Marketing, Mable), Richard Knott (GM, ANZ, InfoSum), and Nick Eshkenazi (Chief Digital Officer, Prezzee) as they delve into the realm of Responsibly Curating Customer Experiences.

Learn how to navigate the world of martech solutions with Tim Armstrong, Director of Digital Technology & Data at NOVA Entertainment in this enlightening discussion moderated by Kris Fagan, VP of SEA & ANZ @Mparticle Consumer expectations have undergone a seismic shift, demanding businesses to be more attuned to their desires. This shift hinges on data, the new currency in meeting these expectations. But in a sea of martech solutions, how do you make the right choice? Tune in as Tim Armstrong reveals the 5 crucial factors for evaluating tools like CDP and Customer Engagement platforms.

Watch this insightful panel discussion from #GROWTH Mixer Australia featuring industry experts Negar Mokhtarnia of Petcirlce, Dana Teahen of DivideByZero, Arijeet Rana (MoEngage) and moderator Michael Ricciardone (MoEngage), where they uncover the dynamic landscape of omnichannel marketing and its impact on customer engagement and satisfaction.

In the 3rd part of this 4-part video, Pratik Pal of Tata Digital talks about creating an end-to-end seamless customer experience on the super app and how growth vs profitability is not even a debate. It's always growth with profitability! Part - I, II, and IV are linked in the section below.