Ensure Long-Term Loyalty – A Course On Customer Onboarding

A data-driven approach to measure, improve, and automate your customer onboarding process.

Instructor:Sajeesh Sahadevan, Founding Team, Community, Atomicwork.
Class Length:6 Modules (41m 57s)

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Course Description

The first impression a customer has with your product can make or break your relationship with them. This makes User Onboarding one of the most critical stages of the customer lifecycle. But there are all these uncertainties.

– What are the components of a good onboarding flow?
– What KPIs or metrics should you measure to stay on track?
– How to demonstrate value and personalize the experience across user segments?
– How to automate the onboarding process as you scale up?

You collect a lot of data on your users and their behavior. You can leverage this data to better onboard your users and get them off on the right foot. In this course, you’ll discover a framework to make your customer onboarding measurably better.


  • A Computer with at least 8 GB RAM
  • Programming Experience using Python is highly desired as some of the topics are demonstrated using Python
  • SQL Experience is highly desired as some of the topics are demonstrated using SQL
  • Nice to have Data Engineering Experience using Pandas or Pyspark
  • This course is ideal for experienced data engineers to add AWS Analytics Services as key skills to their profile

What you'll learn

The basics of Customer Lifecycle Management.

The importance of User Onboarding, along with best practices.

Using analytics to measure the impact of your current onboarding process.

Segmenting your users to personalize user experience at scale.

Building onboarding workflows to automate the process.

About #GROWTH Academy

#GROWTH Academy is a hub of free online courses designed to help digital marketers and growth enthusiasts learn the skills needed to drive growth for their businesses using MoEngage’s customer engagement platform. The courses cover a wide range of topics such as customer engagement, retention marketing, and mobile app growth.

Learn from experts across various industries through practical lessons, plenty of real-life examples and tons of resources and you will start to see results from day one.

#GROWTH Academy will allow you to step up your professional game and be prepared to score better projects.

Flexible Learning:

#GROWTH Courses are designed for beginners and professionals, allowing learners to study at their own pace.

Tool Agnostic:

No additional tools will be required for completing the course.

Interactive Learning:

Assignments and assessment tools are built into all #GROWTH courses.


Each participant will be awarded a completion certificate at the end of the course.


Students Enrolled