How To Avoid The Spam Folder: A Course On Email Deliverability

Reach more users with your email campaigns and make sure you stay out of the spam folder.

Instructor:Meagan White, VP of Marketing, North America, MoEngage.
Class Length:3 modules, 10 chapters (50m 31s)

Students Enrolled





Course Description

Email marketing is one of the highest revenue channels out there. That said, it’s easy to fall into the trap of starting off with a bang and shooting yourself in the foot. You’re highly likely to end up being flagged as spam unless you follow the right guidelines.

Marketing emails account for 70% of spam worldwide. If most of your email lands in the spam folder, it’s worse than not sending them in the first place since it erodes your domain (and brand) reputation.

The good news is that this can be fixed by following certain processes and adhering to certain regulations and protocols.

In this course, Meagan White, Head of Marketing at Kibo, discusses the steps you can take to improve your email deliverability.


  • A Computer with at least 8 GB RAM
  • Programming Experience using Python is highly desired as some of the topics are demonstrated using Python
  • SQL Experience is highly desired as some of the topics are demonstrated using SQL
  • Nice to have Data Engineering Experience using Pandas or Pyspark
  • This course is ideal for experienced data engineers to add AWS Analytics Services as key skills to their profile

What you'll learn

What is Email Deliverability and why is it important

The difference between delivery and deliverability

Critical factors for improving Email Deliverability

Troubleshooting deliverability issues for existing email programs

Staying out of the spam folder when you're starting a new program

BONUS: An Email Deliverability Checklist for your next email campaign

About #GROWTH Academy

#GROWTH Academy is a hub of free online courses designed to help digital marketers and growth enthusiasts learn the skills needed to drive growth for their businesses using MoEngage’s customer engagement platform. The courses cover a wide range of topics such as customer engagement, retention marketing, and mobile app growth.

Learn from experts across various industries through practical lessons, plenty of real-life examples and tons of resources and you will start to see results from day one.

#GROWTH Academy will allow you to step up your professional game and be prepared to score better projects.

Flexible Learning:

#GROWTH Courses are designed for beginners and professionals, allowing learners to study at their own pace.

Tool Agnostic:

No additional tools will be required for completing the course.

Interactive Learning:

Assignments and assessment tools are built into all #GROWTH courses.


Each participant will be awarded a completion certificate at the end of the course.


Students Enrolled





Other courses in this category