A Comprehensive Course on Growing Your Mobile User Base Organically!

Take this comprehensive course to improve mobile app installs through ASO and Rating and Review Management.

Instructor:Anna Kochetkova, Head of Consulting, AppFollow.
Class Length:3 modules, 10 chapters (1h 40m)

Students Enrolled





Course Description

While looking to increase user acquisition, many teams focus heavily on paid channels. That’s fine if you have a big budget and paid acquisition fits your overall strategy. But paying for every install isn’t sustainable in the long run.

In fact, a study conducted by AppFollow in collaboration with Facebook found that shopping app users acquired organically had a 22.5% higher Lifetime Value (8.9% to 10.9%) and a 3X greater propensity to buy (7.1 to 20.63).

Which brings us to the question – how do you grow your user base organically?

In this course, the AppFollow team shares the strategies and tactics you can follow to improve organic user acquisition for your mobile app.

What you'll learn

Market Research and App Analysis

Differences between App Store and Google Play

How to ASO

Conversion Rate Optimization

App Rating and Review Management

Estimating KPIs

Measuring the ROI of your efforts

BONUS 1: ASO Checklist

BONUS 2: Ratings and Reviews Checklist

About #GROWTH Academy

#GROWTH Academy is a hub of free online courses designed to help digital marketers and growth enthusiasts learn the skills needed to drive growth for their businesses using MoEngage’s customer engagement platform. The courses cover a wide range of topics such as customer engagement, retention marketing, and mobile app growth.

Learn from experts across various industries through practical lessons, plenty of real-life examples and tons of resources and you will start to see results from day one.

#GROWTH Academy will allow you to step up your professional game and be prepared to score better projects.

Flexible Learning:

#GROWTH Courses are designed for beginners and professionals, allowing learners to study at their own pace.

Tool Agnostic:

No additional tools will be required for completing the course.

Interactive Learning:

Assignments and assessment tools are built into all #GROWTH courses.


Each participant will be awarded a completion certificate at the end of the course.


Students Enrolled