A Data-Driven Course to Master User Retention

From laying the foundation to adopting measures for long-term sustenance, here’s a data-driven course to help you improve user retention.

Instructor:Gaurav Bhawnani, Founder, Knit.
Class Length:6 Modules (1h 26m)

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Course Description

We all understand that retaining existing customers is more critical for sustained growth than just focusing on acquisition. But it can be daunting to try and improve retention when you’re staring at hundreds of millions of data points.

  • Where do you start?
  • What metrics should you measure to stay on track?
  • What strategy do you need to improve retention?

In this ‘Retention 101’ course, Gaurav Bhawnani, co-founder at Superhumans.ai and former Head of Retention Marketing at Licious, breaks down his framework for tracking and improving user retention.

What you'll learn

What is retention

How does retention change for different industries

What are the different ways of measuring retention

How to identify the right metrics for your business

How to build a dashboard for tracking retention

How to improve retention

Downloadable Retention Overview Template

About #GROWTH Academy

#GROWTH Academy is a hub of free online courses designed to help digital marketers and growth enthusiasts learn the skills needed to drive growth for their businesses using MoEngage’s customer engagement platform. The courses cover a wide range of topics such as customer engagement, retention marketing, and mobile app growth.

Learn from experts across various industries through practical lessons, plenty of real-life examples and tons of resources and you will start to see results from day one.

#GROWTH Academy will allow you to step up your professional game and be prepared to score better projects.

Flexible Learning:

#GROWTH Courses are designed for beginners and professionals, allowing learners to study at their own pace.

Tool Agnostic:

No additional tools will be required for completing the course.

Interactive Learning:

Assignments and assessment tools are built into all #GROWTH courses.


Each participant will be awarded a completion certificate at the end of the course.


Students Enrolled