The Learning Hub for Customer Engagement

Welcome to #GROWTH - The global community of marketing leaders, product owners, and growth experts! Learn at your own pace, in a format of your choice. Get access to 1000+ peers and leaders worldwide, attend invite-only events, participate in workshops, learn from courses, expert videos, podcasts, and more.

#WATCH

Enrich Your Growth Strategy

Watch leading growth experts discuss their most successful customer engagement stories.

Engagement

Customer Journey to Nowhere: The Funny Side of Customer Engagement

For our first #GROWTH Summit in NYC, we had Tom Fishburne aka Marketoonist as a keynote speaker, who parodied the state of customer experience and explored the change in mindset required to transform it, through his cartoons. Watch the session on-demand to know more.

Engagement

Customer Journey to Nowhere: The Funny Side of Customer Engagement

Sep 25, 2023

Personalization

Personalization Vs Privacy Responsibly Curating Customer Experiences

Are personalization efforts getting too intrusive? With cookies on the way out, how can marketers maintain personalized experiences in a privacy-focused era while respecting consumer preferences and leveraging zero and first-party data? Explore the dynamic debate between Personalization and Privacy with industry experts Sarah Miles (Senior Privacy Officer, Australian Broadcasting Community), Guillaume Papillon (Head of Marketing, Mable), Richard Knott (GM, ANZ, InfoSum), and Nick Eshkenazi (Chief Digital Officer, Prezzee) as they delve into the realm of Responsibly Curating Customer Experiences.

Personalization

Personalization Vs Privacy Responsibly Curating Customer Experiences

Sep 22, 2023

Growth

Optimizing Your Marketing Strategy for Modern Consumers

Watch this insightful panel discussion from #GROWTH Mixer Australia featuring industry experts Negar Mokhtarnia of Petcirlce, Dana Teahen of DivideByZero, Arijeet Rana (MoEngage) and moderator Michael Ricciardone (MoEngage), where they uncover the dynamic landscape of omnichannel marketing and its impact on customer engagement and satisfaction.

Growth

Optimizing Your Marketing Strategy for Modern Consumers

Aug 31, 2023

Product

Martech Solutions: Tips for Choosing the Right Tools for Business

Learn how to navigate the world of martech solutions with Tim Armstrong, Director of Digital Technology & Data at NOVA Entertainment in this enlightening discussion moderated by Kris Fagan, VP of SEA & ANZ @Mparticle Consumer expectations have undergone a seismic shift, demanding businesses to be more attuned to their desires. This shift hinges on data, the new currency in meeting these expectations. But in a sea of martech solutions, how do you make the right choice? Tune in as Tim Armstrong reveals the 5 crucial factors for evaluating tools like CDP and Customer Engagement platforms.

Product

Martech Solutions: Tips for Choosing the Right Tools for Business

Sep 21, 2023

25:46

Growth

Mom's the Word: edamama Growth Story So Far

Personalization and discovery-led shopping experiences through content and community helped Edamama chart its unique growth story.

Growth

Mom's the Word: edamama Growth Story So Far

Nov 29, 2022

Engagement

Super Apps and the Interconnected Economy: Tata Group’s Foray into the category – Part I

In the first part of this 4-part video, Pratik Pal of Tata Digital talks about the connected economy and the role super apps will play in it. According to him, super apps aim to simplify lives of consumers, get customers to live their life on one single platform, and revolutionize the shopping experience.

Engagement

Super Apps and the Interconnected Economy: Tata Group’s Foray into the category – Part I

Jul 19, 2023

49:10

Retention

Customer Retention: How to Get It Right

Customer-centricity, a unique value proposition, and loyalty programs - strategies to ensure customer retention

Retention

Customer Retention: How to Get It Right

Dec 15, 2022

48:27

Retention

Personalization: The Secret to Customer Retention

Retention

Personalization: The Secret to Customer Retention

Nov 29, 2022

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#ATTEND

#GROWTH Events

Connect with the smartest minds in growth.

Join the next #GROWTH event to expand your network, learn from industry leaders, and up your growth game.

#GROWTH

Singapore

#GROWTH

Dubai

#GROWTH

Bengaluru

#GROWTH

London

#GROWTH

Delhi

#GROWTH

Jakarta

Coming Up Next...

Check out upcoming events here. We may be coming to a city near you!

October - 2023

Shangri-La Singapore

#GROWTH Mixer Singapore 2023

October - 2023

The Oberoi, Gurugram

#GROWTH Summit Delhi 2023

October - 2023

Kimpton Fitzroy, London

#GROWTH Summit London 2023

October - 2023

Crowne Plaza

#GROWTH Mixer Melbourne 2023

#LEARN

Master Customer Engagement and Growth

The latest resources on growth, customer engagement and more curated from the best minds in the industry - just for you!

ARTICLE

Jawaan: A Study in Customer Loyalty

One of the biggest blockbuster hits of 2023, SRK’s Jawaan, reinforces the power of a good customer loyalty program. The movie’s success opens up conversations about customers, how they experience a brand, and how to keep delivering to retain customer loyalty.

8 min Read

ARTICLE

Jawaan: A Study in Customer Loyalty

Sneha Padiyath

8 min Read

ARTICLE

Making the Most of Metrics: How to Measure Performance and Why It Matters

7 min Read

ARTICLE

Making the Most of Metrics: How to Measure Performance and Why It Matters

Ibrahim

7 min Read

ARTICLE

A B2C Marketer’s Guide to Content-led Growth

Ever wonder how first-time consumers discover brands like Glassdoor, Airbnb, and Duolingo? These brands made the most of great content to reach their audience and help them solve specific problems. By creating content that is personalized and therefore, relatable, brands are able to move users along the funnel to eventually become paying customers for the brand.

10 min Read

ARTICLE

A B2C Marketer’s Guide to Content-led Growth

Sneha Padiyath

10 min Read

ARTICLE

Revitalizing Customer Loyalty: Retaining Customers for Repeat Business

A loyal customer can bring much value to a business, not just in terms of repeat purchases, but also by becoming a brand ambassador and organically advocating and promoting the brand whenever they get an opportunity. Businesses encourage customer loyalty through loyalty programs, which have become increasingly popular in recent years.

8 min Read

ARTICLE

Revitalizing Customer Loyalty: Retaining Customers for Repeat Business

Ibrahim

8 min Read

ARTICLE

Customer Activation: How It Works & How to Measure It

Activation can be explained as the stage where the curious visitor converts into an active customer of your product/service app. An activated customer can bring great value to your business. They could become loyal customers, bring in more customers with them over time, and also bring in higher revenues.

4 min Read

ARTICLE

Customer Activation: How It Works & How to Measure It

Sneha Padiyath

4 min Read

How To Avoid The Spam Folder: A Course On Email Deliverability

Meagan White, MoEngage

50m 31s
Beginner Level
3 modules, 10 chapters

Learning Objectives

What is Email Deliverability and why is it important
The difference between delivery and deliverability
Critical factors for improving Email Deliverability
Troubleshooting deliverability issues for existing email programs
Staying out of the spam folder when you're starting a new program

COURSE

How To Avoid The Spam Folder: A Course On Email Deliverability

4.5

Meagan White, MoEngage

50m 31s

15 Sep

PODCAST

How Current Used Influencer Marketing to Acquire and Engage 2 Million Users in a Year

Starting with 1 million users in June 2020, US-based mobile-only, challenger bank, Current stands at 3 million users a year later. In this episode, we speak to Adam Hadi, VP of Marketing at Current about the bank's influencer marketing strategy and understand how they use it as an acquisition and engagement channel.

PODCAST

How Current Used Influencer Marketing to Acquire and Engage 2 Million Users in a Year

Adam Hadi, Rajarshi Choudhuri

15 Sep
32:07

15 Sep

PODCAST

How Canva Leverages Product-led Growth to Drive Organic Branding

Discover how product-led approach drives Canva’s extraordinary organic growth along with its free to paid conversion strategy.
If you want to check the winning product-led growth strategies from top consumer brands like Swiggy, Decathlon, Samsung and more, check out our recent ebook here

PODCAST

How Canva Leverages Product-led Growth to Drive Organic Branding

Anshul Patel, Rajarshi Choudhuri

15 Sep
43:16

15 Sep

PODCAST

How Brands Can Leverage Offline-to-Online Model to Scale Up

Is there a definite way to build engagement and brand loyalty? Does the paradox of unlimited choices confuse the consumer or give them more options? What is the best technology to provide the product with an edge in the market?

PODCAST

How Brands Can Leverage Offline-to-Online Model to Scale Up

Lesley Hensell, Rajarshi Choudhuri

15 Sep
30:44

How To Build A Modern Data Stack In 30 Days

Ruben Ugarte, Practico Analytics

5h 25m
Intermediate Level
23 lessons

Learning Objectives

How to align your team with the right KPIs
How to keep implementation on time and within budget
Different types of training and reports to use
What to do after the first 30 days

COURSE

How To Build A Modern Data Stack In 30 Days

3.9

Ruben Ugarte, Practico Analytics

5h 25m

Leverage The Power of Offline And Online Customer Engagement

Namrata Balwani, Landmark Group ME

1h 23m
Beginner Level
6 modules, 20 chapters

Learning Objectives

What are the key challenges facing marketers
What is the framework to build an SCV
What is a Single Customer View (SCV) and why you need it
What are the metrics that matter for long-term success
How to achieve practical offline-to-online use cases through an SCV

COURSE

Leverage The Power of Offline And Online Customer Engagement

4.2 Ratings

Namrata Balwani, Landmark Group ME

1h 23m

30 Jun

PODCAST

Decoding Growth Drivers in the Fintech and Consumer Lending Space

In this episode, we chat with Nikhil, Co-Founder of Tortoise and ex-ZestMoney, about the post-pandemic growth in the consumer lending space, emergent trends, and the role of product in driving this growth.
Access the State of Mobile Finance Report, 2021 to gauge yourself against the global and regional industry benchmarks!

PODCAST

Decoding Growth Drivers in the Fintech and Consumer Lending Space

Nikhil Joy, Rajarshi Choudhuri

30 Jun
38:43

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#LEAD

Customer Engagement Leadership Program [CELP]

CELP is an elite community where you come in as an aspiring growth leader and get access to everything you need to become a leader.

Customer engagement and retention are the ultimate growth levers. Yet, the popular way of learning them is through trial and error. Leverage growth frameworks built by leaders over decades of hands-on experience and practice them on real problems.

Meet the Mentors

Connect with industry-best superminds and learn from them!

Dilpreet Singh

Head - CRM, Loyalty & Customer Analytics

Dilpreet Singh

Seasoned professional with over 16 years of experience across varied industries like Hospitality, QSR, Retail and BFSI.

Mikhal A.

Head Of Marketing

Mikhal A.

A master graduate with experiences in various marketing role in Indonesia and overseas including marketing, market research, and media planning.

Dinesh Arora

Global Marketing Head

Dinesh Arora

15 years of implementing ROI driven Marketing strategies to grow Brand Revenue across various industries D2C, Ecommerce, Gaming & BFSI.

Enny Johnson

Associate Vice President of CRM

Enny Johnson

Results-driven CRM Loyalty and Data Analytics expert with over 13 years of experience in designing and implementing cutting-edge strategies and systems to drive organizational success.

Harsh Garhwal

Vice President - Ecommerce

Harsh Garhwal

A recognized project manager and campaign manager with a thorough understanding of using data to improve the user experience.

Nilanjana Chatterjee

Data Analytics & Insights Director

Nilanjana Chatterjee

Analytics and strategy leader with extensive experience in leading development and application of analytical methods in customer loyalty and CRM strategy, customer experience, cross functional commercial projects in retail and financial services.

Uzair Hamid

CRM Consultant

Uzair Hamid

Seasoned CRM and Marketing Automation professional who has worked in Asian, Middle Eastern, and North American markets with various industries, including E-Commerce, SaaS, Travel, and Logistics.

Ankita Hamirwasia Jalan

Strategy & Operations, Growth

Ankita Hamirwasia Jalan

A business strategy & operations professional, Ankita has over 10 years of work experience in business & growth strategy, improving business efficiency, developing business partnerships and stakeholder management.

Get on the Fast Lane to Growth Leadership

Take charge of your career

Learn More About CELP Learn more

#CONTRIBUTE

Take Your Expertise to the Big Stage

Share your learnings with over 2000 growth experts and professionals that attend #GROWTH events globally each year.

Your Invaluable Expertise Could be That X-factor

Create comprehensive courses on the #GROWTH Academy that could influence careers.

Help Future Leaders Accelerate Their Growth Journey

Guide the smartest and most driven youngsters to leadership and beyond.

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