Engagement

How To Avoid The Spam Folder: A Course On Email Deliverability

Reach more users with your email campaigns and make sure you stay out of the spam folder.

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About The Course

Email marketing is one of the highest revenue channels out there. That said, it’s easy to fall into the trap of starting off with a bang and shooting yourself in the foot. You’re highly likely to end up being flagged as spam unless you follow the right guidelines.

Marketing emails account for 70% of spam worldwide. If most of your email lands in the spam folder, it’s worse than not sending them in the first place since it erodes your domain (and brand) reputation.

The good news is that this can be fixed by following certain processes and adhering to certain regulations and protocols.

In this course, Meagan White, Head of North America Marketing at MoEngage, discusses the steps you can take to improve your email deliverability.

 

Learning Objectives

In this course, you’ll learn:

  • What is Email Deliverability and why is it important
  • The difference between delivery and deliverability
  • Critical factors for improving Email Deliverability
  • Troubleshooting deliverability issues for existing email programs
  • Staying out of the spam folder when you’re starting a new program
  • BONUS: An Email Deliverability Checklist for your next email campaign

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Finishing the #GROWTH certifications was helpful but I always saw great potential for a community and peer learning aspect.

When the team reached out, I readily agreed.

Ruturaj Bargal

Growth and Product at Wynk

There's a wealth of knowledge and best practices out there that only a few big companies have access to.

I love the idea of democratizing knowledge, sharing my learnings and learning from others in the industry.

Sudhanshu Batta

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#GROWTH helped me get an in-depth understanding of marketing automation and how to marry it with data and analytics to drive meaningful growth.

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Dr. Morepen, ex-Indiamart

I liked the fact that it was an interactive event with a diverse set of speakers. The topics covered were very relevant to the market.

Ashish Kashyap

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#GROWTH Academy is user-friendly and easily digestible!

I gained customer engagement strategies like automation, personalization, and analytics which benefit my role as the go-to digital marketing guy.

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Satrio Darmawan

Senior Digital Marketing Strategist, Alodokter

The word for the night. Fun Fun Fun! When can you say the last event where no one wanted to leave? I love good energy with good people.

Joy Ajiouny

Ex-founder and CMO, Fetchr

I learned and understood more ways to tap into growth with #GROWTH courses.

They're educative, interesting and a great way to learn and grow.

Aakansha Srivastava

Growth Marketing, Airtel Wynk

Finishing the #GROWTH certifications was helpful but I always saw great potential for a community and peer learning aspect.

When the team reached out, I readily agreed.

Ruturaj Bargal

Growth and Product at Wynk

There's a wealth of knowledge and best practices out there that only a few big companies have access to.

I love the idea of democratizing knowledge, sharing my learnings and learning from others in the industry.

Sudhanshu Batta

Director of Product Growth at OYO

#GROWTH helped me get an in-depth understanding of marketing automation and how to marry it with data and analytics to drive meaningful growth.

Genesis

Genesis Bayadog

Digital Marketing Associate
AllValue Holdings Corp.

The #GROWTH courses were superb – especially learning about user retention and growth marketing shifted my mindset towards engaging users rather than simply retaining them.

Vidhyashankar

Vidhyashankar V

AM, Growth and Retention
Dr. Morepen, ex-Indiamart

I liked the fact that it was an interactive event with a diverse set of speakers. The topics covered were very relevant to the market.

Ashish Kashyap

Co-Founder and CEO, INDWealth

#GROWTH Academy is user-friendly and easily digestible!

I gained customer engagement strategies like automation, personalization, and analytics which benefit my role as the go-to digital marketing guy.

Satrio

Satrio Darmawan

Senior Digital Marketing Strategist, Alodokter

The word for the night. Fun Fun Fun! When can you say the last event where no one wanted to leave? I love good energy with good people.

Joy Ajiouny

Ex-founder and CMO, Fetchr

I learned and understood more ways to tap into growth with #GROWTH courses.

They're educative, interesting and a great way to learn and grow.

Aakansha Srivastava

Growth Marketing, Airtel Wynk