In this course, learn how traditionally offline businesses can provide seamless omnichannel experiences to customers.Apply
In a digital world, business that have an offline and online presence have an existential problem. They need to make sure their customers have a seamless experience across physical and digital touchpoints or run the risk of losing them to brands that do.
For traditionally offline industries like retail and hospitality, this is even more challenging. When you call it digital transformation, it can feel like a daunting undertaking.
In this course, Namrata Balwani breaks down the process – right from creating a Single Customer View and identifying the required tech stack to measuring success in the new context.
Namrata is a Digital and Customer Experience Consultant. She has previously led digital transformation at Landmark Group ME, built Single Customer Views for multiple businesses, and co-founded a digital marketing and mobile activation agency. She currently enables startups and enterprises to drive revenue through marketing and MarTech stacks.