Enrich Your Growth Strategy

As AI continues to evolve, how do we measure the success and effectiveness of AI-driven personalization regarding customer satisfaction, engagement, and overall business growth? In this video, experts from PharmEasy, Vodafone Idea, and Times Internet discuss the role played by AI-powered tech and the trends and advancements likely to shape the future of personalization.

Tune in to this session from our #GROWTH Summit in NYC to unravel the growth story behind the popular fashion app, Poshmark. Hear from Katie Lay (Senior Director of Retention Marketing) and Aziz Vahora (Director of Growth Data Engineering) on what brought them to join this rapidly evolving organization and some of the main goals they have set for the growth of the brand. Also learn how data, insights, and evolution of AI have influenced their customer engagement strategies and helped them to connect with their customer base on a more personal level, thus bringing the brand to new heights!

For the media and entertainment industry, generating personalized content (along with recommendations) is one of the most significant use cases of technology for AI. In this video, experts from Altt, Aha and Games2win talk about the role played by generative AI in the media and entertainment industry, trends around AI-powered technology, and how by enhancing personalization, genAI can play a role in mitigating churn.

In this session on driving app success, experts discuss how to measure the impact of all your channels (even those that don’t lead to direct conversion), how to use an engagement platform to enhance retention effectively, how to leverage automation to stay on top of their marketing campaigns, and how to leverage your MMP to collect crucial data regarding your campaigns and customers.

In this fireside chat at #GROWTH Mixer Mumbai 2023, CV Mallinath, Chief General Manager for Digital Initiatives (Marketing) discusses how @Hindustanpetroleum74 's digital transition has enhanced its reach across its customer, the ‘phygital’ customer experience and the many benefits of digitization that improved customer loyalty.

Watch this video to learn how the Tata-owned jewelry brand Tanishq was able to see the same level of success as their offline business in the online space. Lead Product Manager at Tanishq, Suman Sourav, took us through a detailed presentation sharing many winning customer engagement strategies along the way at the #GROWTH Mixer Mumbai 2023.

In today's digital landscape, personalized experiences have become increasingly important for effective customer engagement. Data analytics and insights provide valuable information for understanding customer behavior and optimizing marketing strategies. Multi-channel marketing has proven to be effective in reaching customers through various touchpoints. So how do brands navigate personalization and privacy within the severely regulated financial services space? Watch this video to hear experts from the financial industry talk about continuous innovation in the digital landscape, customer retention and the important role played by marketing automation in enhancing customer engagement.

This session illustrates the power of integrating storytelling, data, and insights to create captivating and immersive experiences for brands looking to enhance their customer engagement strategies. The panelists discussed how enabling brands to connect emotionally with their audiences and convey messages or experiences that resonate, will help organizations gain a deeper understanding of customer preferences and behaviors, and further consumer engagement. The speakers also discussed how to use data and insights to drive personalized campaigns and build a single view for all customers, and how this ties into their storyteller strategies.

Connected experiences are no longer a ‘good-to-have’ when it comes to retail; they can make or break a brand’s experience. The modern consumer expects a consistent experience across offline and online channels. So how do brands navigate this journey from Offline-to-Online (O2O) successfully? Catch industry experts as they discuss this O2O journey and much more in this video from our #GROWTH Mixer Mumbai 2023.

In the era of digital transformation and heightened customer expectations, brands are constantly seeking innovative ways to enhance customer engagement and deliver exceptional experiences. To do this, teams must focus on optimizing their hyper-personalization and automation strategies to not only attract, but retain customers in today's highly competitive market. During the session, panelists discussed how hyper-personalization and automation look within each of their organizations, how they measure success, and how they each look to incorporate “the human factor” to drive these initiatives to scale.

Tune in to hear Eve Fish, the AVP of Marketing at Publishers Clearing House discuss how this direct mail organization has become a digital powerhouse over the last 60 years, at our #GROWTH Summit in NYC. Learn more about those big checks, all their winning moments, and the impressive engagement numbers behind some of the most loyal PCH users, as Eve walks through the digital evolution of the brand and what exciting things they have in store!

This session explored the pivotal elements in the modern Martech stack. the impact this has on a brand's customer engagement strategy, and how AI will define success in future marketing endeavors. The panelists provided valuable insights on selecting appropriate Martech tools, facilitating seamless integration, and fostering adaptability to upcoming trends with their organizations. They also dived into the role AI will play in re-shaping the landscape within their specific industry and how they are preparing their teams to adapt to evolution of this technology.