How Starbucks Uses Single View of Customers to Drive Hyper-personalization

Listen to Vipin Gupta, Chief Technical Officer at Starbucks India discuss how the brand utilizes single customer view (or a 360-degree customer view) to drive hyper-personalized experiences and the role of an insights-led engagement platform like MoEngage.

  • Vipin Gupta
    Vipin Gupta
    CTO, Starbucks India
  • Shivani Boghani
    Shivani Boghani
    VP Sales - India, MoEngage

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