How Current Used Influencer Marketing to Acquire and Engage 2 Million Users in a Year

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Starting with 1 million users in June 2020, US-based mobile-only, challenger bank, Current stands at 3 million users a year later. In this episode, we speak to Adam Hadi, VP of Marketing at Current about the bank's influencer marketing strategy and understand how they use it as an acquisition and engagement channel.

  • Adam Hadi
    Adam Hadi
    VP Marketing, Current
  • Rajarshi Choudhuri
    Rajarshi Choudhuri
    Senior Content Marketing Manager, MoEngage

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