Engagement

How Brands Can Leverage Offline-to-Online Model to Scale Up

Key highlights from the episode

00:01:50

Introduction, current job role, and past experiences

00:05:34

Steps to building Offline-to-Online strategy and migration

00:09:34

Framework to migrate from offline to online and vice versa

00:11:53

Roadblocks to implementing O2O strategy and how to overcome them

00:13:50

Recommendations for dissolving silos and bridging gaps within offline and online teams

00:16:45

How to develop content that works on offline and online channels

00:20:37

Use cases and examples of brands nailing O2O strategy

00:23:27

Tactics to provide consistent customer experience across offline and online channels

00:25:58

Quick fire round of questions

Podcast Description

In this episode, we discuss how to build an effective Offline-to-Online (O2O) strategy that improves profitability, sales, and loyalty. We also discuss how to migrate from offline to online and vice versa, blockers to implementing an O2O strategy, and how to overcome them with practical use case.

Guest

Lesley Hensell

Co-founder and co-owner, Riverbend Consulting
Rajarshi Choudhuri

Senior Content Marketing Manager, MoEngage

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