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Growth

Analyzing Growth Metrics, Growth Teams, and Post-Pandemic Business Priorities

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In this Audio:
00:00:40
Introduction
00:01:40
Brief intro and a insight from your previous experiences
00:04:54
What suggestions you have for companies who want to move from offline to online business models
00:08:00
The importance of vernicular approach for localizaition of business
00:11:14
How does the experience vary in different industries for a marketeer?
00:14:14
What are the key metrics, marketeers should emulate to help with growth
00:18:00
How do you decide on goals for different teams and tracking them the metrics assigned to them?
00:23:18
What are the key areas brands must focus on?
00:28:14
How will acquisition be affected during the pandemic across different verticals?
00:36:00
Remote work is the future?
00:41:00
Tell us about one of the life lessons you have learnt?
00:42:00
What's your biggest marketing inspiration?
00:44:00
What's your favourite marketing reading material?
00:45:00
What's your favourite marketing personality?
About:

In this podcast, listen to Sahil Deswal, Former Growth and Marketing Head at Times Internet, as he breaks down the growth team culture, analyzes the key metrics, and talks about the importance of having a North Star Metric. We also discuss the changed user priorities owing to the pandemic, what it means for marketers in terms of communication, acquisition costs & strategies, and the future of remote work.

Guest
  • Sahil Deswal
    Sahil Deswal
    Chief Growth and Marketing Officer, Bobble AI
  • Rajarshi Choudhuri
    Rajarshi Choudhuri
    Senior Content Marketing Manager, MoEngage

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