Acquisition
How Current Used Influencer Marketing to Acquire and Engage 2 Million Users in a Year
How Current Used Influencer Marketing to Acquire and Engage 2 Million Users in a Year Adam Hadi, Rajarshi Choudhuri
00:00
32:07
About:
Starting with 1 million users in June 2020, US-based mobile-only, challenger bank, Current stands at 3 million users a year later. In this episode, we speak to Adam Hadi, VP of Marketing at Current about the bank's influencer marketing strategy and understand how they use it as an acquisition and engagement channel.
Guest
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Adam HadiVP Marketing, Current -
Rajarshi ChoudhuriSenior Content Marketing Manager, MoEngage
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