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Planning Effective Holiday Strategy: Critical Factors and Proven Channels For Retail Vertical

December 2, 2020

53:42

Jamie Gagliardi podcast

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Planning Effective Holiday Strategy: Critical Factors and Proven Channels For Retail Vertical

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In this holiday marketing episode, we speak to Jamie Gagliardi, Head of Marketing, Jimmy Brings, and discuss the proven channels, campaigns, and critical factors to framing an effective holiday marketing strategy.
Click here to order our consolidated Holiday Marketing Guide for 2020 with actionable strategies and insightful trends for the unusual festive period.

Narrator and Guests

  • Jamie Gagliardi

    Head of Marketing, Jimmy Brings

    Marketing Professional with a Digital Marketing/CRM background and a demonstrated history of working in the retail industry, Jamie heads Marketing at Jimmy Brings, Australia’s first on-demand alcohol delivery company. He's skilled in Marketing Strategy, Digital Marketing, Customer Relationship Management (CRM), Growth Marketing, Advertising, and Branding. Jamie is also a key influencer of driving digital transformations and enhancing customer experience.

  • Rajarshi Choudhuri

    Content Marketing Manager, MoEngage

    Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

Marketing Professional with a Digital Marketing/CRM background and a demonstrated history of working in the retail industry, Jamie heads Marketing at Jimmy Brings, Australia’s first on-demand alcohol delivery company. He's skilled in Marketing Strategy, Digital Marketing, Customer Relationship Management (CRM), Growth Marketing, Advertising, and Branding. Jamie is also a key influencer of driving digital transformations and enhancing customer experience.

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

Jamie Gagliardi
Head of Marketing, Jimmy Brings

Adapt your CRM strategy and optimize during this time. As I mentioned there’s going to be a lot more leads that turn into customers throughout this time. How we’re adapting our CRM strategy and optimizing to make sure we get the most out of these customers throughout this period.

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