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ASUS Vietnam’s Learning Lessons in Digital Transformation

March 25, 2021

52:42

June Le podcast

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ASUS Vietnam’s Learning Lessons in Digital Transformation

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In this episode, we talk to June Le, Marketing Director of ASUS Vietnam about growth in the industry since the peak of the pandemic, trends and strategies for acquisition, engagement, and retention, unique customer engagement initiatives like Republic of Gamers, and some successful campaigns run by ASUS Vietnam.

Narrator and Guests

  • June Le

    Marketing Director, ASUS Vietnam

    June Le heads the marketing department for ASUS Vietnam, one of the world’s largest multinational computer, phone hardware, and electronics company. She has spent close to a decade working with Asus Vietnam in various positions in the marketing department.

  • Rajarshi Choudhuri

    Senior Content Marketing Manager, MoEngage

    Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

June Le heads the marketing department for ASUS Vietnam, one of the world’s largest multinational computer, phone hardware, and electronics company. She has spent close to a decade working with Asus Vietnam in various positions in the marketing department.

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

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