Product Analytics

How Canva Leverages Product-led Growth to Drive Organic Branding

Key highlights from the episode

00:01:47

Introduction, current job role, and past experiences

00:03:47

Growth in usage and adoption of Canva as a product

00:05:07

What product-led growth means for a consumer brand like Canva

00:09:05

How product drives branding, acquisition, and engagement at Canva

00:12:43

How Canva retains low-frequency users

00:17:36

Building a growth team from scratch and setting the goals

00:22:15

Canva's free to paid conversion strategy

00:24:53

How Canva drives traffic to premium offerings and paywall

00:27:16

Adding friction into the user journey to convert into paid subscribers

00:29:34

Balancing Conversion Rate Optimization with User Experience

00:32:50

How Canva differentiates itself from competitors through its product

00:35:42

Key takeaways from growth and product-led approach perspective

00:38:20

Quick fire round of questions

About:

Discover how product-led approach drives Canva’s extraordinary organic growth along with its free to paid conversion strategy.
If you want to check the winning product-led growth strategies from top consumer brands like Swiggy, Decathlon, Samsung and more, check out our recent ebook here

Guest

Anshul Patel

Product Growth Lead, Canva
Rajarshi Choudhuri

Senior Content Marketing Manager, MoEngage

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