April 7, 2021
50:11
In this episode we will discuss growth as a function, product-led growth as a model, and the role it plays in addressing omnichannel retention challenges with use cases from e-commerce. We also discuss the core elements of product-led growth when applied to consumer brands, how to breed collaboration between product and marketing functions, and how to scale your app from a product-led growth perspective and the role of engagement platforms.
Vivek handles product at Fancode by Dream11, India’s premier digital sports destination committed to giving all fans a highly personalized experience across content, community, and commerce. Prior to heading product at Fancode, Vivek has led product teams at Caratlane and comes with over a decade of experience with companies like Morgan Stanley, Oracle, and Hopscotch.
Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.
Vivek handles product at Fancode by Dream11, India’s premier digital sports destination committed to giving all fans a highly personalized experience across content, community, and commerce. Prior to heading product at Fancode, Vivek has led product teams at Caratlane and comes with over a decade of experience with companies like Morgan Stanley, Oracle, and Hopscotch.
Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.
