#ARTICLES

Get Your Customer Engagement Basics Right

An in-depth look at the basics of growth and customer engagement strategies, top industry trends, and what the future holds for growth marketers

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Building Relationships: The Power of Personalization in Financial Services

4 min Read

Building Relationships: The Power of Personalization in Financial Services

Akshatha Kamath

4 min Read

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7 Customer Retention Examples to Build Your Strategy

Retaining customers isn't just about making them buy again; it's about building long-term loyalty. You need to prevent your customers from switching to your competitors. The real question is: What does it take to please customers—and keep them coming back? Is it your product's uniqueness? Is it your service quality? Why would customers voluntarily pay for your offering again and again? The answer is more layered than you think.

8 min Read

7 Customer Retention Examples to Build Your Strategy

8 min Read

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What is Customer Lifecycle: Definition and Stages

A customer lifecycle includes the various stages a customer goes through, from first learning about a business to using it till they stop being a customer. It covers a customer’s entire relationship with a business. The customer lifecycle stages vary between businesses. However, for most digital businesses, such as apps or SaaS platforms, there are seven key stages.

8 min Read

What is Customer Lifecycle: Definition and Stages

8 min Read

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Customer Lifetime Value: How to Calculate It for Your Business

Want to measure the financial value of your customer's loyalty? Most organizations bank on the customer lifetime value (CLV) metric. However, there's a catch.Mapping a customer's lifetime value is hardly one-dimensional; it requires aligning organizational metrics and customer minds. Assessing CLV is important to understanding revenue generation from customers throughout their relationship with the brand. In this guide, we will explore why CLV is important and how to calculate it correctly.

7 min Read

Customer Lifetime Value: How to Calculate It for Your Business

7 min Read

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The Ultimate Guide to Digital Customer Engagement

Customer engagement is the latest magic wand for digital businesses. Companies have recognized the value of becoming “customer-obsessed” and are working actively to retain their existing customers while attracting new ones. In this article, we will discuss why digital customer engagement is important for your business and what strategies you should adopt to ensure your customer satisfaction rates shoot through the roof. We will also take a brief look at the types of tools that can assist you in improving your customer experience.

8 min Read

The Ultimate Guide to Digital Customer Engagement

8 min Read

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8 Important Customer Retention Metrics + KPIs (and How to Measure Them)

Customer retention metrics are critical factors—or variables—that measure how likely your business is to retain and attract customers. Every customer-focused organization has a neat list of customer retention KPIs that they track without missing a beat. Common examples include customer churn rate, Net Promoter Score, repeat purchase rate, and so on. Monitoring strategic customer retention metrics is important for many reasons—which we'll explore in this guide.

8 min Read

8 Important Customer Retention Metrics + KPIs (and How to Measure Them)

8 min Read

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6 Powerful Customer Engagement Strategies to Drive Growth in 2024

Is customer engagement moving away from being insights-led? Or is data still central to an effective customer engagement strategy? With customers raising questions about privacy, how can organizations deliver a personalized user engagement strategy? These are some important questions we'll address in this advanced guide. You'll also learn how to increase customer engagement strategies with a robust customer engagement plan.

9 min Read

6 Powerful Customer Engagement Strategies to Drive Growth in 2024

9 min Read

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11 Customer Engagement Metrics to Measure in 2024

With new brands popping up every day, the competition for consumers’ attention is more intense than ever before. In today’s saturated digital marketplace, authentic audience engagement is the best way for brands to stand out and make a lasting impression. That’s why tracking customer engagement metrics is vital for brands who want to build a loyal customer base.

10 min Read

11 Customer Engagement Metrics to Measure in 2024

10 min Read

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Customer Engagement: A Comprehensive Guide for 2024

Whether your customers connect with your brand or not determines your organization's success. In the current hyper-competitive marketplace, ensuring customer engagement is crucial. To fully realize its potential amidst evolving customer needs, businesses need a deeper understanding of how to use it to steer business continuity. Whether you are in the industry as a startup or a full-fledged business with steady revenue, mastering customer engagement often requires a comprehensive guide.

10 min Read

Customer Engagement: A Comprehensive Guide for 2024

10 min Read

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10 Brilliant Customer Engagement Examples and Why They Are Effective

Customer engagement is an organization's often persistent approach to building relationships with customers, which can result in a positive spike in brand awareness, loyalty, and retention. It can also be considered a measure of a business's success in forming connections with its customers across online and offline mediums.

9 min Read

10 Brilliant Customer Engagement Examples and Why They Are Effective

9 min Read

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Top 15 Customer Engagement Trends to Watch Out for in 2024

It is reported that 86% of customers are willing to pay more if they receive a better customer experience. Luxury and extravagant purchases regularly command an average premium of 13% simply because consumers believe they get an exclusive and unique customer experience. But today, everybody is looking for exclusive, tailor-made customer experiences that align with their personality, lifestyle, and choices. In an increasingly exclusivity-seeking world, it is evident that brands need to forge an emotional connection to get their attention and build customer loyalty. This can only be made possible with impactful customer engagement.

8 min Read

Top 15 Customer Engagement Trends to Watch Out for in 2024

8 min Read

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Retention Strategies: How to Keep Your Customers Coming Back for More

Customer retention stands at the forefront of every business owner’s mind. And why shouldn’t it? Retaining a customer is good for the top line as it helps lower the cost of acquiring customers. Data suggests that acquiring new customers costs 5x-8x more than keeping existing customers. Moreover, existing customers will likely spend 67% more on average than new customers. Besides, a returning customer is a sign that you are doing good work of engaging and maintaining your relationship with your customers well.

8 min Read

Retention Strategies: How to Keep Your Customers Coming Back for More

8 min Read

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