User Retention Foundation

About the course

We all understand that retaining existing customers is more critical for sustained growth than just focusing on acquisition. But it can be daunting to try and improve retention when you’re staring at hundreds of millions of data points.

Where do you start?
What metrics should you measure to stay on track?
What strategy do you need to improve retention?
In this ‘Retention 101’ course, Gaurav Bhawnani, co-founder at Superhumans.ai and former Head of Retention Marketing at Licious, breaks down his framework for tracking and improving user retention.

Learning Objectives

  • What is retention
  • How does retention change for different industries
  • What are the different ways of measuring retention
  • How to identify the right metrics for your business
  • How to build a dashboard for tracking retention
  • How to improve retention
  • Downloadable Retention Overview Template