Engagement

Marketing Strategies for an Unusual Holiday Season: Best Practices and Pitfalls for the Gaming Vertical

Key highlights from the episode

Introduction, quarantine habits, lifestyle changes

Role at IMVU, experience, and interesting use cases

Usage and revenue trend during holiday season for gaming vertical

App changes made for holiday season

Importance of trial and testing ahead of holiday season

Holiday marketing best practices and pitfalls

3 critical factors for framing effective holiday marketing strategy

Proven channels for holiday marketing communication

Pandemic trends and carry over into holiday season

Effect of pandemic on holiday season 2020 and change in communication

Changes in holiday marketing strategies for 2020

Suggestion for marketers

Prediction for ad spends for holiday season 2020

Rapid fire questions

Key takeaways for holiday season 2020

About:

To help you navigate the unusual holiday season, we speak to Lomit Patel, VP of Growth at IMVU, and best-selling author of LeanAI. Learn the best practices, common pitfalls, proven campaign ideas/channels, and expectations from gaming vertical.

Guest

Lomit Patel

Chief Growth Officer, Tynker
Rajarshi Choudhuri

Senior Content Marketing Manager, MoEngage

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