Building an Effective Review Management for ASO and App Growth

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In this episode, we speak to Vera Rabkina, Product Manager at Miro about the hottest topic in ASO right now- Review Management. We discuss the importance of a review management strategy, impact on CAC and LTV, how to build a robust and metrics-led review management system, how to measure its efficiency and tie it to business goals like revenue and app growth.

  • Vera Rabkina
    Vera Rabkina
    Product Manager, Miro
  • Rajarshi Choudhuri
    Rajarshi Choudhuri
    Senior Content Marketing Manager, MoEngage