Martech Solutions: Tips for Choosing the Right Tools for Business

Learn how to navigate the world of martech solutions with Tim Armstrong, Director of Digital Technology & Data at NOVA Entertainment in this enlightening discussion moderated by Kris Fagan, VP of SEA & ANZ @Mparticle Consumer expectations have undergone a seismic shift, demanding businesses to be more attuned to their desires. This shift hinges on data, the new currency in meeting these expectations. But in a sea of martech solutions, how do you make the right choice? Tune in as Tim Armstrong reveals the 5 crucial factors for evaluating tools like CDP and Customer Engagement platforms.