Driving Tailor-made Banking Recommendations for Every Customer, Every Time

In today's digital landscape, personalized experiences have become increasingly important for effective customer engagement. Data analytics and insights provide valuable information for understanding customer behavior and optimizing marketing strategies. Multi-channel marketing has proven to be effective in reaching customers through various touchpoints. So how do brands navigate personalization and privacy within the severely regulated financial services space? Watch this video to hear experts from the financial industry talk about continuous innovation in the digital landscape, customer retention and the important role played by marketing automation in enhancing customer engagement.

  • Neha Plasterwala
    Neha Plasterwala
    Head of Marketing, Aditya Birla
  • Soumya Pattanayak
    Soumya Pattanayak
    Senior Vice President Martech, blinkX
  • Sankarson Banerjee
    Sankarson Banerjee
    BFSI Industry Expert

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