Curious Case of Product Design in Customer Engagement: Lessons from GigaLife

Watch Noel Perlas, VP of Product Design and Management for Smart Communications, talk about how his team designed GigaLife to drive digital adoption, simplify and improve customer experiences for an audience that was largely unfamiliar with digital channels. In this exciting video, we delve deep into the extraordinary journey of the GigaLife app and its impact on digital engagement. From its inception in 2020 to becoming a cornerstone of Smart's digital transformation, the GigaLife app has revolutionized the way subscribers interact with their mobile services.