Better Attribution, Better Engagement: Actionable Tips to Drive App Success

In this session on driving app success, experts discuss how to measure the impact of all your channels (even those that don’t lead to direct conversion), how to use an engagement platform to enhance retention effectively, how to leverage automation to stay on top of their marketing campaigns, and how to leverage your MMP to collect crucial data regarding your campaigns and customers.

  • Karan Mehta
    Karan Mehta
    Founder and CTO, Ring and Kissht
  • Abhishek Sankhe
    Abhishek Sankhe
    Vice President - Marketing, Head of Digital & MarTech, Sharekhan by BNP Paribas
  • Harsh Chhatrapati
    Harsh Chhatrapati
    Founder and CEO, Galgal
  • Ajay Dusane
    Ajay Dusane
    Chief Growth Officer, Samco Securities

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