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Retention

How Marketing Automation Enhances Customer Experience in BFSI [Marketer Spotlight]

The trend in 2020 leans toward financial apps that offer great convenience for consumers and business opportunities for the BFSI organizations themselves. A study by Business Insider Intelligence's Mobile Banking Competitive Edge study suggests that 89 percent of consumers – and a whopping 97 percent of millennials – use mobile banking. The bigger problem, however, is that traditional BFSI companies often lack the technical and pragmatic expertise to engage these “digital-only” and “mobile-only” users.

7 min Read

Retention

How Marketing Automation Enhances Customer Experience in BFSI [Marketer Spotlight]

Zuheb Siddique

7 min Read

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