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Navigating Holiday Season: Marketing Strategies for FinTech

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Key highlights from the episode
00:00:05
Introduction, job role, and experiences
00:05:50
New products introduced for budding entrepreneurs
00:10:58
Topic introduction and context setting
00:12:03
Usage trends for the fintech vertical
00:14:02
Business stats for the fintech vertical
00:14:44
Critical factors for framing effective holiday strategy
00:19:19
Common pitfalls to avoid
00:22:57
Proven channels for holiday communication
00:27:52
Change in marketing strategy for holidays 2020
00:30:28
Expectations from fintech/financial solutions going in holiday season 2020
00:32:02
Forecasting scenario of ad spends for holidays 2020
00:34:24
Growth trends expected from fintech vertical across holiday season
00:38:59
Rapid fire questions
About:

In this special holiday marketing episode, we speak to Vedanarayanan Vedantham, SME Business Head of Razorpay, and discuss the importance of earned media, determining the effectiveness of a channel before running ads along with other key insights, and suggestions for marketers.

Guest
  • Vedanarayanan Vedantham
    Vedanarayanan Vedantham
    Marketing Leader, Microsoft
  • Rajarshi Choudhuri
    Rajarshi Choudhuri
    Senior Content Marketing Manager, MoEngage

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