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Navigating Holiday Season: Marketing Strategies for FinTech

November 17, 2020

46:57

Vedanarayanan Vedantham podcast

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Navigating Holiday Season: Marketing Strategies for FinTech

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In this special holiday marketing episode, we speak to Vedanarayanan Vedantham, SME Business Head of Razorpay, and discuss the importance of earned media, determining the effectiveness of a channel before running ads along with other key insights, and suggestions for marketers.
Check out our Holiday Marketing Guide 2020 for more such expert insights!

Narrator and Guests

  • Vedanarayanan Vedantham

    SME Business Head, Razorpay

    Vedanarayanan Vedantham is currently serving as the SME Business Head of Razorpay. He has helped build and grow multiple digital products and brands across healthtech, edtech, and online travel. Vedanarayanan has previously worked in various capacities spanning functions such as digital marketing, brand consulting, product management, and business development.

  • Rajarshi Choudhuri

    Content Marketing Manager, MoEngage

    Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

Vedanarayanan Vedantham is currently serving as the SME Business Head of Razorpay. He has helped build and grow multiple digital products and brands across healthtech, edtech, and online travel. Vedanarayanan has previously worked in various capacities spanning functions such as digital marketing, brand consulting, product management, and business development.

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

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