April 28, 2021
50:14
In this episode, we speak to Vera Rabkina, Head of Product at AppFollow about the hottest topic in ASO right now- Review Management. We discuss the importance of a review management strategy, impact on CAC and LTV, how to build a robust and metrics-led review management system, how to measure its efficiency and tie it to business goals like revenue and app growth.
With a significant experience in building and maintaining product roadmap, bringing vision, managing communications with key stakeholders with respect to product goals, measuring progress against goals, conducting A/B tests and in-depth work with app analytics, Vera currently heads product at AppFollow.
Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.
With a significant experience in building and maintaining product roadmap, bringing vision, managing communications with key stakeholders with respect to product goals, measuring progress against goals, conducting A/B tests and in-depth work with app analytics, Vera currently heads product at AppFollow.
Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.
