Acquisition

Building an Effective Review Management for ASO and App Growth

About:

In this episode, we speak to Vera Rabkina, Product Manager at Miro about the hottest topic in ASO right now- Review Management. We discuss the importance of a review management strategy, impact on CAC and LTV, how to build a robust and metrics-led review management system, how to measure its efficiency and tie it to business goals like revenue and app growth.

Guest

Vera Rabkina

Product Manager, Miro
Rajarshi Choudhuri

Senior Content Marketing Manager, MoEngage

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