Certification Course

A Data-Driven Course to Master User Retention

From laying the foundation to adopting measures for long-term sustenance, here’s a data-driven course to help you improve user retention.


About the course

We all understand that retaining existing customers is more critical for sustained growth than just focusing on acquisition. But it can be daunting to try and improve retention when you’re staring at hundreds of millions of data points.

  • Where do you start?
  • What metrics should you measure to stay on track?
  • What strategy do you need to improve retention?

In this ‘Retention 101’ course, Gaurav Bhawnani, co-founder at Superhumans.ai and former Head of Retention Marketing at Licious, breaks down his framework for tracking and improving user retention.

Learning Objectives

  • What is retention
  • How does retention change for different industries
  • What are the different ways of measuring retention
  • How to identify the right metrics for your business
  • How to build a dashboard for tracking retention
  • How to improve retention
  • Downloadable Retention Overview Template

Meet your instructor

  • Gaurav Bhavnani

    Gaurav Bhawnani

    Former Head of Retention Marketing, Licious

    Gaurav is a co-founder at Superbeings.ai, a platform for people-first organizations to leverage the true potential of their workforce.

    In the past, he has led Growth and Retention Marketing at Licious, a D2C fresh meat and seafood brand, and been in Category Head roles at Cleartax and Housejoy.

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