From laying the foundation to adopting measures for long-term sustenance, here’s a data-driven course to help you improve user retention.Apply
We all understand that retaining existing customers is more critical for sustained growth than just focusing on acquisition. But it can be daunting to try and improve retention when you’re staring at hundreds of millions of data points.
In this ‘Retention 101’ course, Gaurav Bhawnani, co-founder at Superhumans.ai and former Head of Retention Marketing at Licious, breaks down his framework for tracking and improving user retention.
Gaurav is a co-founder at Superbeings.ai, a platform for people-first organizations to leverage the true potential of their workforce.
In the past, he has led Growth and Retention Marketing at Licious, a D2C fresh meat and seafood brand, and been in Category Head roles at Cleartax and Housejoy.