Live Workshop on AI-first Customer Lifecycle Strategy

London York Rd

May 27, 2026

MAY 27, 2026 | 9.30AM - 3.30PM
Reimagine lifecycle marketing using AI

Request Your Invite Now

Learn & brainstorm AI strategy with peers & mentors!

AI is reshaping marketing

Get your customer engagement strategy ready for the AI age

AI-driven campaign decisions: Automate strategic campaign and offer choices for true 1:1 personalization.

Scale Content with Generative Agents: Iterate 10x faster with high-conversion copy & creatives using AI.

Boost execution velocity with AI: Use agents to generate segments, flows, and personalization code.

Predictive Behavioral Journey Mapping: Use AI insights to forecast user intent and optimize engagement paths.

Intelligent Cross-Channel Orchestration: Let AI determine the best channel, message, and timing automatically.

Request Your Invite

Brainstorm AI strategy with peers & industry mentors

Network with passionate AI-forward lifecycle marketers

Leave with concrete ideas to leverage AI in customer lifecycle

Workshop Mentors

Learn AI strategies from experienced leaders

Akshit Khandelwal

Principal Product Manager (AI), TripAdvisor

Akshit Khandelwal

Principal Product Manager (AI), TripAdvisor

Tom Burrell

Retention Coach & Ex SVP Retention DAZN Group

Tom Burrell

Retention Coach & Ex SVP Retention DAZN Group

What the Day Looks Like

Before the Workshop

Once accepted, you'll receive curated pre-reading content about AI strategies in lifecycle marketing

During the Workshop

Presentations on customer lifecycle stages and strategies to use AI to optimise outcomes at each stage
Discuss and brainstorm AI-driven lifecycle strategies, campaigns & capabilities with peers and mentors
Work in small groups to build a real world AI strategy and roadmap. Present to the cohort and get feedback.
Physical certificates are awarded (and digital for Linkedln!) certifying you as an "AI customer lifecycle strategist"

After the Workshop

Join your peers and mentors for drinks, food, and informal idea-sharing on AI - let the brainstorming continue into the evening!

CELP workshops are a big hit!

With 30+ successful workshops and 500+ happy attendees globally, you can be sure of an awesome workshop experience! Here's a look at some of our past CELP editions.