Workshop Mentors
Learn AI strategies from experienced leaders
Akshit Khandelwal
Principal Product Manager (AI), TripAdvisor
Tom Burrell
Retention Coach & Ex SVP Retention DAZN Group
Learn & brainstorm AI strategy with peers & mentors!
AI is reshaping marketing
Get your customer engagement strategy ready for the AI age
-
AI-driven campaign decisions: Automate strategic campaign and offer choices for true 1:1 personalization.
-
Scale Content with Generative Agents: Iterate 10x faster with high-conversion copy & creatives using AI.
-
Boost execution velocity with AI: Use agents to generate segments, flows, and personalization code.
-
Predictive Behavioral Journey Mapping: Use AI insights to forecast user intent and optimize engagement paths.
-
Intelligent Cross-Channel Orchestration: Let AI determine the best channel, message, and timing automatically.
Request Your Invite
18
Days
23
Hours
54
Minutes
56
Seconds
Brainstorm AI strategy with peers & industry mentors
Network with passionate AI-forward lifecycle marketers
Leave with concrete ideas to leverage AI in customer lifecycle
What the Day Looks Like
Before the Workshop
- Once accepted, you'll receive curated pre-reading content about AI strategies in lifecycle marketing
During the Workshop
- Presentations on customer lifecycle stages and strategies to use AI to optimise outcomes at each stage
- Discuss and brainstorm AI-driven lifecycle strategies, campaigns & capabilities with peers and mentors
- Work in small groups to build a real world AI strategy and roadmap. Present to the cohort and get feedback.
- Physical certificates are awarded (and digital for Linkedln!) certifying you as an "AI customer lifecycle strategist"
After the Workshop
- Join your peers and mentors for drinks, food, and informal idea-sharing on AI - let the brainstorming continue into the evening!
CELP workshops are a big hit!
With 30+ successful workshops and 500+ happy attendees globally, you can be sure of an awesome workshop experience! Here's a look at some of our past CELP editions.
