Workshop on AI-first Customer Lifecycle Strategy

London

May 14, 2026

Reimagine lifecycle marketing using AI

Request Your Invite Now

AI workshop on lifecycle strategy

AI is reshaping marketing

Get your customer engagement strategy ready for the AI age!

Shift from Manual Rules to AI Orchestration: Learn to move beyond static “logic to autonomous AI decisioning, transforming your role to an AI orchestrator
Master Predictive Activation: Identify behavioral “Aha!” moments and use propensity scoring to trigger real-time, next-best-actions that drive up frequency & value
Optimize Every Lifecycle Stage: Use proven frameworks to audit each lifecycle stage and enhance outcomes through AI-powered personalization.
Drive Monetization with 1:1 Precision: Implement decisioning engines that match users with the right offers based on affinity, price sensitivity, and real-time inventory.
Predictive Churn Management: Detect engagement decay early, allowing you to deploy automated reassurance flows and win-back strategies before users churn.
Cross-Channel Orchestration: AI-driven campaign automation that automatically selects the optimal channel (Push, Email, SMS), best time to engage, with the right message
Build Your AI Roadmap: Walk away with future-ready frameworks, plenty of inspiration and actionable ideas on how to build your AI roadmap

Request Your Invite

Days

Hours

Minutes

Seconds

Topics covered in the framework

First Purchase Optimization

Repeat Purchase & AOV Uplift Automation

Churn Prediction & Winback

Loyalty Enrolment & Redemption

Retail-Specific Intelligence, Not Generic Theory

Every session, case study, and framework is grounded in Retail and E-commerce realities. Get face time with practitioners who've tackled the exact challenges you're navigating, and walk away with strategies you can implement the week after.

Move from Practitioner to Strategist

If you attended CELP Cape Town in September 2025, this is your next chapter - going deeper into the mechanics of retail growth: CAC efficiency, LTV maximization, and building compounding retention loops in a competitive e-commerce market.

Build Your Retail Marketing Network in South Africa

The September 2025 cohort brought together 55+ senior marketers from South Africa's most recognized brands. This March, the circle gets more focused - exclusively Retail & E-commerce leaders who speak your language and are solving the same problems.

Workshop Mentors

Learn from those who've done it in Retail

Kenne Loubser

Head of Digital, OneDayOnly.co.za

Kenne Loubser

Head of Digital, OneDayOnly.co.za

Yoshlin Francis

Head of Customer, PEP

Yoshlin Francis

Head of Customer, PEP

Arun Narayanan

Head of Customer Community, MoEngage

Arun Narayanan

Head of Customer Community, MoEngage

What the Day Looks Like

Before the Workshop

Once accepted, you'll receive curated pre-reading and video content covering the advanced CLM frameworks we'll build on - so the session stays at the level it's designed for.

During the Workshop

Dive into advanced CLM frameworks applied to Retail & E-com - from omnichannel journey design to AI-powered churn prediction
Solve live problems using real retail use cases: cart abandonment, loyalty decay, post-purchase re-engagement
Break into small peer groups to stress-test strategies with fellow Retail and E-com leaders
Each group presents their approach and gets direct feedback from mentors and the cohort
Walk away certified as an Advanced CLM Practitioner in Retail & E-com, with a physical and LinkedIn-ready digital certificate

After the Workshop