Live Workshop on AI-first Customer Lifecycle Strategy

London

May 14, 2026

Reimagine lifecycle marketing using AI

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Learn & brainstorm with industry peers & mentors!

AI is reshaping marketing

Get your customer engagement strategy ready for the AI age

Master Autonomous Orchestration: Move from manual rules to AI-driven, real-time campaign decisioning.

Predictive Lifecycle Activation: Use propensity scoring to trigger actions that accelerate user onboarding.

Proactive AI Churn Prevention: Detect engagement decay early and automate intelligent win-back strategies.

Precision Cross-Channel Delivery: Let AI select the optimal channel and time for engagement.

Your 365-Day AI Roadmap: Build a phased execution plan for long-term, scalable growth.

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Days

Hours

Minutes

Seconds

Topics covered in the framework

First Purchase Optimization

Repeat Purchase & AOV Uplift Automation

Churn Prediction & Winback

Loyalty Enrolment & Redemption

Retail-Specific Intelligence, Not Generic Theory

Every session, case study, and framework is grounded in Retail and E-commerce realities. Get face time with practitioners who've tackled the exact challenges you're navigating, and walk away with strategies you can implement the week after.

Move from Practitioner to Strategist

If you attended CELP Cape Town in September 2025, this is your next chapter - going deeper into the mechanics of retail growth: CAC efficiency, LTV maximization, and building compounding retention loops in a competitive e-commerce market.

Build Your Retail Marketing Network in South Africa

The September 2025 cohort brought together 55+ senior marketers from South Africa's most recognized brands. This March, the circle gets more focused - exclusively Retail & E-commerce leaders who speak your language and are solving the same problems.

Workshop Mentors

Learn from those who've done it in Retail

Kenne Loubser

Head of Digital, OneDayOnly.co.za

Kenne Loubser

Head of Digital, OneDayOnly.co.za

Yoshlin Francis

Head of Customer, PEP

Yoshlin Francis

Head of Customer, PEP

Arun Narayanan

Head of Customer Community, MoEngage

Arun Narayanan

Head of Customer Community, MoEngage

What the Day Looks Like

Before the Workshop

Once accepted, you'll receive curated pre-reading and video content covering the advanced CLM frameworks we'll build on - so the session stays at the level it's designed for.

During the Workshop

Dive into advanced CLM frameworks applied to Retail & E-com - from omnichannel journey design to AI-powered churn prediction
Solve live problems using real retail use cases: cart abandonment, loyalty decay, post-purchase re-engagement
Break into small peer groups to stress-test strategies with fellow Retail and E-com leaders
Each group presents their approach and gets direct feedback from mentors and the cohort
Walk away certified as an Advanced CLM Practitioner in Retail & E-com, with a physical and LinkedIn-ready digital certificate

After the Workshop