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celp-event

Customer Engagement Leadership Program

QT Melbourne
November 6, 2025

Melbourne - Nov 6, 2025

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Live CLM workshop

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About CELP Melbourne Cohort

Your customers are more than just a single transaction. In a world of short attention spans and fierce competition, retaining their engagement is the key to sustained growth. As a brand leader, you know the importance of understanding the customer journey—from app to website to in-store. But what are top brands really doing to maximize their ROI across this lifecycle?

The Customer Engagement Leadership Program (CELP) is a hands-on, one-day workshop designed for leaders in marketing, growth, product, and CRM. At the workshop, mentors from leading Consumer Brands will not only give you the Customer Lifecycle Management Frameworks you need to build a powerful engagement strategy, but also showcase tried & tested examples that have worked wonders for their brands.

In this program, you will learn to:

  • Map the entire customer journey and identify key touchpoints.
  • Design high-impact campaigns that resonate with your audience.
  • Optimize your channels to deliver the right message at the right time.
  • Implement strategies that boost both engagement and retention.

Your Exclusive Invitation to the Melbourne Cohort

  • Proven Frameworks: We’ll share powerful frameworks built by leaders in the B2C space, so you can apply what actually works.
  • Peer-to-Peer Problem-Solving: Get direct feedback on your unique challenges from mentors and peers who understand your world.
  • Expert Certification: Earn a certification to validate your expertise in Customer Lifecycle Management.
  • Global Success: Join an exclusive group of over 500 professionals who have benefited from this globally loved program format.

Ready to stop guessing and start leading? Spots for the Melbourne cohort are selling out fast. Claim your seat today and transform your brand’s future.

Your Invitation Awaits
1
Days
10
Hours
30
Minutes
6
Seconds

Topics covered in the framework

Customer Lifecycle & User Journey
Onboarding & Activation
Reputation & Habituation
Churn management & Resurrection
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Insights from Peers & Experts

Learn to approach customer engagement strategically. Get face time with industry peers and mentors.

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Elevate your growth game

Learn the frameworks to make a meaningful impact to your product’s growth and build your growth muscles.

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Join the community

Become a part of an exclusive group and tap into the expertise of the larger community when required.

Meet your Mentors
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Suhaib Anwar
Ex-Head of Growth & Martech
Suhaib Anwar
Ex-Head of Growth & Martech
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Fatimah Samee
Country Lead - ANZ
Fatimah Samee
Country Lead - ANZ
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Brian Sliman
Partner & Growth Director
Brian Sliman
Partner & Growth Director

The Workshop Experience

Before the workshop
  • Accepted participants get access to video based learning material
During the workshop
  • Participants apply the frameworks to specific CLM stages & problems
  • Small groups are formed and ideas are brainstormed with peers
  • Each group presents their best solutions, and feedback/inputs are gathered from the larger group
  • Upon completion, physical certificates are awarded (and digital copies for Linkedln!)
After the workshop
  • Participants network over drinks, food and conversations after an intense afternoon of learning and strategizing!

Testimonials

Don’t just take our word for it, here’s what CELP members are saying.

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