July 26, 2021
47:45
In this episode, we explore what should be your growth lever: Acquisition or Retention.
We speak to Abhishek Patil, Product & Growth at CRED and the Co-founder of GrowthX, about prioritizing retention while running on a constrained budget, blockers to retention, and impact on CAC, LTV, and pricing strategy.
Abhishek is the co-founder of GrowthX which is building cohort-based learning experiences for high performance growth teams. Abhishek also works on solving user growth at CRED. Prior to working with CRED, Abhishek has served as Head of User Growth at Dunzo.
Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.
Abhishek is the co-founder of GrowthX which is building cohort-based learning experiences for high performance growth teams. Abhishek also works on solving user growth at CRED. Prior to working with CRED, Abhishek has served as Head of User Growth at Dunzo.
Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.
