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Rising Wave of Crypto-trading in India: CoinDCX’s Growth Story and Approach to User Education

July 8, 2021

33:26

Ramalingam Subramanian podcast

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Rising Wave of Crypto-trading in India: CoinDCX’s Growth Story and Approach to User Education

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By end of December 2020, average of $60-65 million worth of Bitcoin trades/day were happening in India, every day. To discuss this growth trend and the marketing strategies driving it, we have with us the CMO of CoinDCX.
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Narrator and Guests

  • Ramalingam Subramanian

    Chief Marketing Officer, CoinDCX

    Ramalingam currently serves as the CMO of CoinDCX, overseeing brand and communications and managing the marketing team. With a focus on building a safe, secure, and simple crypto experience, he has been involved in improving global crypto adoption. Prior to working with CoinDCX, Ramalingam has occupied various positions at Cipla, Coca-Cola, and Tata Consultancy Services.

  • Rajarshi Choudhuri

    Senior Content Marketing Manager, MoEngage

    Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

Ramalingam currently serves as the CMO of CoinDCX, overseeing brand and communications and managing the marketing team. With a focus on building a safe, secure, and simple crypto experience, he has been involved in improving global crypto adoption. Prior to working with CoinDCX, Ramalingam has occupied various positions at Cipla, Coca-Cola, and Tata Consultancy Services.

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

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