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Kunal Bahl
Startup fashion brands in India are becoming very large, very fast and profitably so. Historically considered a touch-me-not category by VCs, I am pleasantly surprised by how quickly some of them are scaling through a combination of: - Omnichannel strategy (usually using Unicommerce) + - Strong POV on merchandise differentiation + - Social media content & branding muscle + - In-house manufacturing Numerous 100cr+ fashion brands out there now that started in the last 5-7 years. Titan Capital Stellaro Brands | AceVector
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Shivani Mishra
𝐔𝐧𝐩𝐚𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐞𝐚𝐧𝐮𝐭 𝐁𝐮𝐭𝐭𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐎𝐧 𝐁𝐥𝐢𝐧𝐤𝐢𝐭'𝐬 Thrilled to share some fascinating insights from our recent analysis on Blinkit , specifically exploring the #PeanutButter and 'Liquid' food category performance! The data provides a clear picture of evolving consumer trends and competitive strategies within India's quick commerce space. Here's what stood out: 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐒𝐞𝐚𝐫𝐜𝐡 𝐏𝐚𝐭𝐭𝐞𝐫𝐧𝐬: A significant lean towards generic searches (65%) initially, yet a notable and growing surge in branded searches (now 35%), indicating increasing brand-led consumer intent. 𝐌𝐚𝐫𝐤𝐞𝐭'𝐬 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐋𝐞𝐚𝐧: The 'Liquid' category (including peanut butter) is heavily weighted towards premium price segments (76% market share), suggesting Indian consumers are actively seeking and willing to pay for higher-value products. 𝐁𝐫𝐚𝐧𝐝 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Pintola leads comprehensively, excelling across all price points (value to high-premium) and dominating both crunchy and creamy variants, reflecting robust product and market fit. MYFITNESSS effectively leverages aggressive paid visibility to capture significant market share, particularly in major cities. 𝐆𝐞𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: Key metropolitan areas like Delhi, Mumbai, and Bengaluru drive the majority of market contribution, with varying operational models influencing last-mile delivery. These observations offer valuable lessons for any brand navigating the Indian quick commerce landscape. #FMCGInsights #BlinkitAnalysis #MarketTrends #IndiaConsumer #DataAnalytics #BrandStrategy #Pintola #Myfitness #TheWholeTruth #Sundrop #DrOetker #Beastlife #Purefarms #Saffola #Skippy #Amul #HeevaPintolaMYFITNESS #TheWholeTruthSundrop Farms Dr. Oetker IndiaiBeastLifefReliable Products Inc | PureFarms Organicic #Saffola #SkippyAmul India Heeva
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Anshuk Aggarwal
🚀 OmniTalks with AdYogi — an industry-first and Meta-first initiative by AdYogi. The future of Omnichannel Marketing is unfolding globally — and India’s top brands are setting the pace. In this series, I sat down with leaders from Meta and some of India’s fastest-growing Omnichannel brands to decode one big idea: 👉 How can online channels drive offline footfall and sales? Whether you’re a digital-first brand opening stores or a retail brand scaling online — Meta’s Omnichannel solutions could be your growth playbook for 2025 & beyond. 🎥 Here’s a sneak peek 👇 #OmniTalks2025 #AdYogiMetaPodcast Meghna Apparao Gaurav Jeet Singh Saugato Bhowmik Ayush Kapoor Kamal Khushlani Koustubh Chattopadhyay
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Saijal Jain
What most ₹100 Cr brands (or those chasing it) are still missing in India 👇 They’re optimizing for what looks efficient, not for what’s actually driving growth. For years, teams have lived inside dashboards - tracking Platform ROAS, Purchase ROAS, Last-Click attribution. And on paper, everything looks perfect. - Meta says 1.8. - Google says 2.0. - GA4 says 1.6. But your blended ROI and new customer numbers keep falling. We saw this pattern across multiple accounts - → Whenever First-Click (FC) ROAS stayed high, nROI and business growth moved in sync. → Whenever FC ROAS dropped, growth flatlined - even when dashboard ROAS stayed “green.” Example: Q1 FY 25: FC ROAS 0.86 → consistent scale, higher new user share Q2 FY 25: FC ROAS 0.15 → growth plateaued despite 1.9 dashboard ROAS Q3 FY 25: FC ROAS 0.53 → recovery in new revenue and blended ROI The Real Problem: - Standard attribution gives every platform a medal for the same sale. - Meta, Google, and WhatsApp all claim credit → your system sees 3 purchases where only 1 exists. - That over-attribution creates false confidence, pushes teams to scale faster, and burns efficiency. The Fix: Look at dashboard ROAS only to feel good, but never scale without checking GA4 First-Click (FC) ROAS. - Reward channels that drive the first click, not the last one. - Treat FC ROAS as your growth compass - it’s the cleanest leading indicator of incremental reach and net new demand. Go granular to check FC Revenue and ROAS- → Channel level → Offer level → Ad level → Category and even Product level Now, how to do that? You’ve got two choices: 1️⃣ Spend hours every two days manually pulling and merging GA4 reports, or 2️⃣ Build (or find) a smarter way to track real-time FC ROAS at the campaign level inside your ads dashboard. Because if you’re aiming for ₹100 Cr ARR or even ₹1000 Crore, you can’t afford to fly blind on false signals. Every ad channel you know, all are busy fulfilling their goals, not yours. Most of the times their goals is to "show" you great in-platform ROAS. 🙂
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