Improving Email Deliverability

About the course

Email marketing is one of the highest revenue channels out there. That said, it’s easy to fall into the trap of starting off with a bang and shooting yourself in the foot. You’re highly likely to end up being flagged as spam unless you follow the right guidelines.

Marketing emails account for 70% of spam worldwide. If most of your email lands in the spam folder, it’s worse than not sending them in the first place since it erodes your domain (and brand) reputation.

The good news is that this can be fixed by following certain processes and adhering to certain regulations and protocols.

In this course, Meagan White, Head of North America Marketing at MoEngage, discusses the steps you can take to improve your email deliverability.

Learning Objectives

  • What is Email Deliverability and why is it important
  • The difference between delivery and deliverability
  • Critical factors for improving Email Deliverability
  • Troubleshooting deliverability issues for existing email programs
  • Staying out of the spam folder when you’re starting a new program
  • BONUS: An Email Deliverability Checklist for your next email campaign

 

Linking Offline and Online for Customer Engagement

About the course

In a digital world, business that have an offline and online presence have an existential problem. They need to make sure their customers have a seamless experience across physical and digital touchpoints or run the risk of losing them to brands that do.

For traditionally offline industries like retail and hospitality, this is even more challenging. When you call it digital transformation, it can feel like a daunting undertaking.

In this course, Namrata Balwani breaks down the process – right from creating a Single Customer View and identifying the required tech stack to measuring success in the new context.

Learning Objectives

  • What are the key challenges facing marketers
  • What is the framework to build an SCV
  • What is a Single Customer View (SCV) and why you need it
  • What are the metrics that matter for long-term success
  • How to achieve practical offline-to-online use cases through an SCV
  • How to begin with “no-code”/“low-code”
  • How to find the right technology partners as you evolve
  • How to build a seamless omnichannel experience and implement loyalty programs