Certification Course

Building a Modern Data Stack in 30 Days

A step-by-step approach to building a foundational MarTech stack for Data Analysis and Growth over a 30-day project

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About the course

Data is at the heart of almost all fast-growing businesses. One of the foundational activities for growth teams is to set up processes to collect and analyze this data. This goes beyond just finding the right tools for your data stack.

– With the numerous analytics tools out there, where do you even start?
– What does the setup process look like and how long does it take?
– How do you drive adoption across teams to maximize ROI?

In this course, Ruben Ugarte, Founder and Principal at Practico Analytics, addresses these and other frequently asked questions to help you get the best results from your data stack.

Learning Objectives

  • How to align your team with the right KPIs
  • How to keep implementation on time and within budget
  • Different types of training and reports to use
  • What to do after the first 30 days

Meet your instructor

  • Ruben Ugarte

    Ruben Ugarte

    Founder, Practico Analytics

    Ruben helps businesses use data to make higher quality decisions to lower acquisition costs, save hundreds of thousands of dollars, and reclaim wasted time.

    He has worked with technology companies across 5 continents across all company stages.

Learn from peers and experts driving growth at

What are members saying?

Finishing the #GROWTH certifications was helpful but I always saw great potential for a community and peer learning aspect.

When the team reached out, I readily agreed.

Ruturaj Bargal

Growth and Product at Wynk

There's a wealth of knowledge and best practices out there that only a few big companies have access to.

I love the idea of democratizing knowledge, sharing my learnings and learning from others in the industry.

Sudhanshu Batta

Director of Product Growth at OYO

#GROWTH helped me get an in-depth understanding of marketing automation and how to marry it with data and analytics to drive meaningful growth.

Genesis

Genesis Bayadog

Digital Marketing Associate
AllValue Holdings Corp.

The #GROWTH courses were superb – especially learning about user retention and growth marketing shifted my mindset towards engaging users rather than simply retaining them.

Vidhyashankar

Vidhyashankar V

AM, Growth and Retention
Dr. Morepen, ex-Indiamart

I liked the fact that it was an interactive event with a diverse set of speakers. The topics covered were very relevant to the market.

Ashish Kashyap

Co-Founder and CEO, INDWealth

#GROWTH Academy is user-friendly and easily digestible!

I gained customer engagement strategies like automation, personalization, and analytics which benefit my role as the go-to digital marketing guy.

Satrio

Satrio Darmawan

Senior Digital Marketing Strategist, Alodokter

The word for the night. Fun Fun Fun! When can you say the last event where no one wanted to leave? I love good energy with good people.

Joy Ajiouny

Ex-founder and CMO, Fetchr

I learned and understood more ways to tap into growth with #GROWTH courses.

They're educative, interesting and a great way to learn and grow.

Aakansha Srivastava

Growth Marketing, Airtel Wynk

Finishing the #GROWTH certifications was helpful but I always saw great potential for a community and peer learning aspect.

When the team reached out, I readily agreed.

Ruturaj Bargal

Growth and Product at Wynk

There's a wealth of knowledge and best practices out there that only a few big companies have access to.

I love the idea of democratizing knowledge, sharing my learnings and learning from others in the industry.

Sudhanshu Batta

Director of Product Growth at OYO

#GROWTH helped me get an in-depth understanding of marketing automation and how to marry it with data and analytics to drive meaningful growth.

Genesis

Genesis Bayadog

Digital Marketing Associate
AllValue Holdings Corp.

The #GROWTH courses were superb – especially learning about user retention and growth marketing shifted my mindset towards engaging users rather than simply retaining them.

Vidhyashankar

Vidhyashankar V

AM, Growth and Retention
Dr. Morepen, ex-Indiamart

I liked the fact that it was an interactive event with a diverse set of speakers. The topics covered were very relevant to the market.

Ashish Kashyap

Co-Founder and CEO, INDWealth

#GROWTH Academy is user-friendly and easily digestible!

I gained customer engagement strategies like automation, personalization, and analytics which benefit my role as the go-to digital marketing guy.

Satrio

Satrio Darmawan

Senior Digital Marketing Strategist, Alodokter

The word for the night. Fun Fun Fun! When can you say the last event where no one wanted to leave? I love good energy with good people.

Joy Ajiouny

Ex-founder and CMO, Fetchr

I learned and understood more ways to tap into growth with #GROWTH courses.

They're educative, interesting and a great way to learn and grow.

Aakansha Srivastava

Growth Marketing, Airtel Wynk