Certification Course

A Comprehensive Course on Growing Your Mobile User Base Organically!

Take this comprehensive course to improve mobile app installs through ASO and Rating and Review Management.


About the course

While looking to increase user acquisition, many teams focus heavily on paid channels. That’s fine if you have a big budget and paid acquisition fits your overall strategy. But paying for every install isn’t sustainable in the long run.

In fact, a study conducted by AppFollow in collaboration with Facebook found that shopping app users acquired organically had a 22.5% higher Lifetime Value (8.9% to 10.9%) and a 3X greater propensity to buy (7.1 to 20.63).

Which brings us to the question – how do you grow your user base organically?

In this course, the AppFollow team shares the strategies and tactics you can follow to improve organic user acquisition for your mobile app.

Learning Objectives

  • Market Research and App Analysis
  • Differences between App Store and Google Play
  • How to ASO
  • Conversion Rate Optimization
  • App Rating and Review Management
  • Estimating KPIs
  • Measuring the ROI of your efforts
  • BONUS 1: ASO Checklist
  • BONUS 2: Ratings and Reviews Checklist

Meet your instructors

  • Anna Kochetkova

    Anna Kochetkova

    Head of Consulting, AppFollow

    Anna is the Head of Consulting at AppFollow. She has been in the IT industry since 2016 and is an expert in the mobile marketing sphere, including ASO. Anna has improved the store performance of over 70+ projects worldwide.

  • Denis Shelkov Academy

    Denis Shelkov

    Team Lead, Appfollow

    Denis is the Team Lead at AppFollow consulting department. Denis and his team have been providing comprehensive ASO services for the biggest mobile developers for over 4 years, helping them reach first positions on top charts.

  • Vera Rabkina

    Vera Rabkina

    Head of Reviews/Product Manager, AppFollow

    Vera is the Head of Reviews/Product Manager at AppFollow. With vast experience in mobile gaming, eCommerce, and SaaS she brings all her knowledge to enhance the Support Team routine and provide high-quality Ratings and Reviews insights by building great services at AppFollow.

  • Ilia Kukharev

    Ilia Kukharev

    Head of ASO, AppFollow

    Ilia is the Head of ASO at AppFollow with 6 years of experience. He is a constant contributor to the ASO community and has been named the ASO Marketer of the Year 2019 by ASO Stack.

Learn from peers and experts driving growth at