Organic User Acquisition Growth for Mobile

About the course

While looking to increase user acquisition, many teams focus heavily on paid channels. That’s fine if you have a big budget and paid acquisition fits your overall strategy. But paying for every install isn’t sustainable in the long run.

In fact, a study conducted by AppFollow in collaboration with Facebook found that shopping app users acquired organically had a 22.5% higher Lifetime Value (8.9% to 10.9%) and a 3X greater propensity to buy (7.1 to 20.63).

Which brings us to the question – how do you grow your user base organically?

In this course, the AppFollow team shares the strategies and tactics you can follow to improve organic user acquisition for your mobile app.

Learning Objectives

  • Market Research and App Analysis
  • Differences between App Store and Google Play
  • How to ASO
  • Conversion Rate Optimization
  • App Rating and Review Management
  • Estimating KPIs
  • Measuring the ROI of your efforts
  • BONUS 1: ASO Checklist
  • BONUS 2: Ratings and Reviews Checklist

Building a Modern Data Stack in 30 Days

About the course

Data is at the heart of almost all fast-growing businesses. One of the foundational activities for growth teams is to set up processes to collect and analyze this data. This goes beyond just finding the right tools for your data stack.

– With the numerous analytics tools out there, where do you even start?
– What does the setup process look like and how long does it take?
– How do you drive adoption across teams to maximize ROI?

In this course, Ruben Ugarte, Founder and Principal at Practico Analytics, addresses these and other frequently asked questions to help you get the best results from your data stack.

Learning Objectives

  • How to align your team with the right KPIs
  • How to keep implementation on time and within budget
  • Different types of training and reports to use
  • What to do after the first 30 days

User Retention Foundation

About the course

We all understand that retaining existing customers is more critical for sustained growth than just focusing on acquisition. But it can be daunting to try and improve retention when you’re staring at hundreds of millions of data points.

Where do you start?
What metrics should you measure to stay on track?
What strategy do you need to improve retention?
In this ‘Retention 101’ course, Gaurav Bhawnani, co-founder at Superhumans.ai and former Head of Retention Marketing at Licious, breaks down his framework for tracking and improving user retention.

Learning Objectives

  • What is retention
  • How does retention change for different industries
  • What are the different ways of measuring retention
  • How to identify the right metrics for your business
  • How to build a dashboard for tracking retention
  • How to improve retention
  • Downloadable Retention Overview Template

Customer Onboarding Foundation

About the course

The first impression a customer has with your product can make or break your relationship with them. This makes User Onboarding one of the most critical stages of the customer lifecycle. But there are all these uncertainties.

– What are the components of a good onboarding flow?
– What KPIs or metrics should you measure to stay on track?
– How to demonstrate value and personalize the experience across user segments?
– How to automate the onboarding process as you scale up?

You collect a lot of data on your users and their behavior. You can leverage this data to better onboard your users and get them off on the right foot. In this course, you’ll discover a framework to make your customer onboarding measurably better.

Learning Objectives

  • The basics of Customer Lifecycle Management.
  • The importance of User Onboarding, along with best practices.
  • Using analytics to measure the impact of your current onboarding process.
  • Segmenting your users to personalize user experience at scale.
  • Building onboarding workflows to automate the process.

Improving Email Deliverability

About the course

Email marketing is one of the highest revenue channels out there. That said, it’s easy to fall into the trap of starting off with a bang and shooting yourself in the foot. You’re highly likely to end up being flagged as spam unless you follow the right guidelines.

Marketing emails account for 70% of spam worldwide. If most of your email lands in the spam folder, it’s worse than not sending them in the first place since it erodes your domain (and brand) reputation.

The good news is that this can be fixed by following certain processes and adhering to certain regulations and protocols.

In this course, Meagan White, Head of North America Marketing at MoEngage, discusses the steps you can take to improve your email deliverability.

Learning Objectives

  • What is Email Deliverability and why is it important
  • The difference between delivery and deliverability
  • Critical factors for improving Email Deliverability
  • Troubleshooting deliverability issues for existing email programs
  • Staying out of the spam folder when you’re starting a new program
  • BONUS: An Email Deliverability Checklist for your next email campaign

 

Linking Offline and Online for Customer Engagement

About the course

In a digital world, business that have an offline and online presence have an existential problem. They need to make sure their customers have a seamless experience across physical and digital touchpoints or run the risk of losing them to brands that do.

For traditionally offline industries like retail and hospitality, this is even more challenging. When you call it digital transformation, it can feel like a daunting undertaking.

In this course, Namrata Balwani breaks down the process – right from creating a Single Customer View and identifying the required tech stack to measuring success in the new context.

Learning Objectives

  • What are the key challenges facing marketers
  • What is the framework to build an SCV
  • What is a Single Customer View (SCV) and why you need it
  • What are the metrics that matter for long-term success
  • How to achieve practical offline-to-online use cases through an SCV
  • How to begin with “no-code”/“low-code”
  • How to find the right technology partners as you evolve
  • How to build a seamless omnichannel experience and implement loyalty programs